Storytelling for Fundraising Success

Storytelling for Fundraising Success
Topic: Storytelling for Fundraising Success

Skill Level: Introductory. This session will be of interest to fundraisers and other nonprofit professionals or volunteers responsible for fundraising and communications.

What you’ll learn:
Learning objectives for this session include:

• Understand the importance of storytelling to any fundraising program
• Analyze how stories include the instinctive, emotional and intellectual areas of the donor’s brain
• Identify essential elements of a persuasive story
• Determine who your organization’s most powerful storytellers are

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